This lecture encompasses two related topics “Public Finance of Sports” and “Subsidies and Economic Impact Analysis”. Both parts of this lecture look at the role of government in the sports industry, and whether or not it should use public taxpayers’ funds to bid to bring the event to town, bring the team to town, or build the new stadium. Where they decide in favour of doing so (even when it would run at a substantial financial loss), we also explain the reasons behind such a decision. We use the FIFA World Cup and IOC Summer Olympic Games as case studies, and investigate both the pros and cons of public expenditure in sport. Numerous concepts from standard microeconomics are also invoked here, such as monopoly power, winner’s curse, direct and indirect costs and benefits, and multipliers. Copyright 2012 La Trobe University, all rights reserved. Contact for permissions.