This episode of the Sports Media Podcast with Richard Deitsch features Austin Karp, managing editor/newsletters for Sports Business Journal and CNBC Sports Business reporter Alex Sherman. In this podcast, we discuss the Paris Olympics and whether we think it will rate viewership-wise; the celebrity push during the Games; whether Peacock can gain subscribers from it; the upcoming Olympic cycle and why it is advantageous for NBC Universal; the WNBA's media rights deal and what it means and more. You can subscribe to this podcast on Apple Podcasts, Spotify, and more. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices