02: How do you charge for nothing?
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Description
How did Spotify leverage the advent of the smartphone, and went from being a free desktop app to being a mobile app that included a subscription option? This episode tackles that journey and summarises the key product lessons learned along the way. It includes interviews with: Kenneth Parks, Mattias Arrelid, Petra Hansson.
Bonus - If you want to see what the magic trick actually looked like back in 2009, check out our first public demo here! https://www.youtube.com/watch?v=Z5whfaLH1-E
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