Everyone knows of the “innovator’s dilemma”, yet so many companies still run head first straight into it... Why is it so hard in practice? In this episode, specifically geared towards CEOs and CTOs, we walk through the journey of scaling a service from a few computers in a cupboard in an apartment, to trying to anticipate your own growth and pre-emptively buy thousands of servers in cooled caves across the world, to realizing that your once “brilliant” proprietary stack and unique skill is now just a liability for the company and you should move on up the stack.... But even when you do realize it, how do you actually go about switching engines mid flight? Both on the human level, and practically? And how do you think about “outsourcing” something strategic? It includes interviews and insights from Urs Hölzle, Senior Vice President, Technical Infrastructure, at Google, and Spotifiers Tyson Singer, VP Technology & Platform, Nicole Bouchard, Product Manager, and Emil Fredriksson, Operations Director.