Josh White, the Co-Founder of CanO Water, has not only had to tackle the plastic problem to build his brand, but also developed a ‘challenger’ mindset to stand out against the competition. On the show Josh dives into how he stayed resilient during the crazy journey it took to become the world's first mass market, canned water alternative. Listen now for insights that could help your business grow with confidence. Please note that the views and information have not been endorsed, issued or approved by NatWest. Any views expressed in this podcast are not necessarily those of NatWest. Hosted on Acast. See acast.com/privacy for more information.