In this episode, Naji hosts Anthony Yanni, Senior Vice President and Global Head of Patient Centricity at Astellas Pharma. Anthony, a pioneer in the field, has long advocated for patient centricity in healthcare, even before it became a recognized term. Anthony shares his belief that patient centricity requires both operational and cultural commitment. Operationally, this involves actively using patient feedback to guide drug development and healthcare solutions. Culturally, it means fostering an organizational mindset where every employee, regardless of role, prioritizes patient well-being. He emphasizes that this approach not only improves healthcare outcomes but also enhances employee satisfaction and retention. Reflecting on his personal and professional philosophy, Anthony underscores the importance of purpose and love in healthcare. He believes that these values drive efficiency, satisfaction, and positive outcomes. As he prepares to release his book, "A Bandana and a Bluebird," Anthony calls on healthcare leaders to seize this moment to revolutionize patient care, urging a collective effort to create a more patient-centric system. "Now is the time to develop medicines with patients, for patients." MEET OUR GUEST Anthony Yanni Senior Vice President and Global Head of Patient Centricity at Astellas Pharma. Anthony Yanni is Senior Vice President and Global Head of Patient Centricity at Astellas Pharma. Anthony practiced Patient Centricity as a doctor and drug developer before the term even existed – by listening to patients and applying what he learned to offer better care. Now a veteran of senior leadership roles in hospitals and industry, Anthony is among the world’s leading advocates of Patient Centricity as a proven model for healthcare delivery and medicines development. In articles, interviews, talks, and now a book, he reveals Patient Centricity as an overdue disruption that will improve and speed up the treatments many people are waiting for.