In this episode, we speak to Prof. Avinash Collis regarding his research on the economics of digitisation. Here we discuss economic value created by digital services like Whatsapp, Facebook, Instagram, etc. and the incentive mechanisms in the digital space. We dive into questions such as how does one measure consumer surplus on social media? Or how does one value one social media platform over the other? Listen in to find answers! Prof. Avinash Collis is an Assistant Professor at the McCombs School of Business at the University of Texas. He's also a digital fellow at Stanford University's Digital Economy Lab, and the MIT initiative on the digital economy. He holds a PhD in Management Sciences from the Sloan School of Management at the Massachusetts Institute of technology.