Anxiety, Self-doubt and lack of confidence are all things as business founders we can experience. Today’s  episode of start scale succeed I chat with Life Coach, published Author  & NLP Practitioner Holly Matthews about Finding your Confidence.  Holly has just released her new book Find your confidence (see link below)  She shares tips and tactics to help build and create confidence in several different situations  Areas we chat about in the podcast are  Building Confidence: Combining external body language techniques with internal mindset work. 'Fake it till you make it' approach while working on internal self-esteem. Developing self-belief through continued efforts and tools. Visualization and Scripting: Regular practice of visualization, especially before bed. Importance of scripting for public speaking and confidence in various scenarios. Anchoring Techniques: Methods like pressing fingers together to reinforce positivity and reduce anxiety, particularly effective for public speaking. Real-life Examples and Practical Tips: Holly shares her TED Talk experience and the role of visualization and anchoring in overcoming last-minute challenges. Handling Anxiety and Mindset Shifts: Techniques like breathwork, meditation, physical exercise, and EFT tapping for managing anxiety. Recognizing and challenging limiting beliefs through positive affirmations and real-time interventions. Setting Boundaries: Differentiating personal and business boundaries to maintain balance. Assertiveness in boundary enforcement to avoid passive or aggressive behaviours. Appearance and Self-Image: Addressing internalized critical messaging about appearance affecting public confidence. Striving for a balanced and authentic online presence. Moving from self-critique to neutrality and acceptance. Self-Compassion and Overcoming Negative Thoughts: Importance of challenging negative, fear-based stories and reframing failures with compassionate self-talk. Techniques for real-time thought interruption and adjusting self-perception. Guest Bio  Holly Matthews  Holly is a qualified Life Coach, NLP practitioner, hypnotherapist and Intuitive Psychology Coach. She has coached thousands of people across the world (across all walks of life, from Mums on the school run to Brit winning pop stars). Her debut book The Happy Me Project- A no nonsense guide to self development won Health and Wellbeing Magazines best wellbeing book of 2022 and hit number #1 on Amazon the day it released. Holly’s relatable and raw approach to self development has her teaching people how to feel ‘more happy and less crappy’ in a way that reaches those that never thought ‘self development’ would be for them.  Www.iamhollymatthews.com  Buy Find your Confidence  https://amzn.eu/d/09gFk3Hy  Host  Nicole Higgins  has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.  She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories Host Nicole Higgins  The Buyer and retail coach  Nicole Higgins Links  https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor  Neon Digital Clicks  Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve expl