Our guest today took an unconventional route on her way entrepreneurial journey: Building and exiting a landscaping business at a young age, before heading off to business school. Claire Cockerton really is a student of the school of hard knocks! A specialist in designing, building and operating innovation centres, as well as advising companies on establishing innovation internally. In this episode she speaks with Amrit about instilling internal motivation in your children, the importance of introducing them to the concept of "real jobs", and much more. Claire gives us some rare and thoughtful info when it comes to raising our children. Keep up to date with everything Startup Dads related on Twitter: https://twitter.com/startupdadspod/ (https://twitter.com/startupdadspod/) This week’s Startup Shout Outs: https://safeandthecity.com/ https://www.wedrifters.co.uk/ A https://fascinateproductions.co.uk/ (Fascinate) Production.