Andreas and Julia has been listening in on the Activate workshops recently and were inspired by the Go-to-market workshop by Rasmus Savander to talk about the Product-Market-Model-Channel fit. They end up speaking about different ways you can make sure you have coherence across these different parameters and how the fit between them can drive your business in the right direction. Resources mentioned: An image of the model and some background https://brianbalfour.com/essays/product-channel-fit-for-growth Alumni company of the week: Napper Hosted by Julia Delin & Andreas Johansson Produced by MTW Studios Responsible publisher: Lars Strannegård