In this episode of Statistically Speaking we shine the spotlight on local data and look at how good statistics for small areas make for better targeted policy interventions, and more effective use of valuable public resources.     Transcript    MILES FLETCHER  Welcome again to Statistically Speaking, the Office for National Statistics podcast. I'm Miles Fletcher and in this episode we're talking about local data for local people - How good statistics for small areas make for better targeted policy interventions, and more effective use of valuable public resources.   We're going to explore, for example, how new data sources are helping to precisely calibrate economic circumstances and local communities. How we may even be able to calculate the GDP of your street or village. Now many economic forces are of course global. Some of the solutions to issues like competitiveness, productivity and inequality might begin on our doorsteps.   As ever, we have the cream of ONS expertise here on hand, this time in the shape of Emma Hickman, Deputy Director of the ONS sub national stats division, and Libby Richards, Deputy Director for UK wide coherence and head of an important new initiative called ONS Local, which we'll be hearing about in full. Also joining us is Stephen Jones, Director of Core Cities UK. Its aim is to promote the role of our great cities in creating a stronger fairer economy and society.   So Emma, to set the scene for us first then please explain precisely if you would, the value of really good local stats.    EMMA HICKMAN  So the needs are multiple, really. I think the most important thing is that we are seeing a huge increase in locally targeted policymaking and that’s at a range of different levels across government. So in central government, we see near the department for levelling up Housing and Communities kind of really wanting to think about how do they target policies that are going to help to level up the country but equally what we're also seeing is an increase in devolution which is giving more power to local areas and local policymakers. And so it's really also important that they have the statistics and the data that they need and the evidence that they need to make really, really good decisions for their local areas. And they can do that in a really powerful way because they also have knowledge of their local areas. And then finally, you know, actually for citizen kind of uses of our data and statistics really one of the inclusive data principles that people are able to see themselves in the data and that they feel that the data and the statistics that we're producing as an office represent them. And so having statistics and data available at really geographies that are very meaningful to people is hugely helpful in making sure that as a country, right across the UK that we are kind of reflective of the experiences of really kind of a wide range of people and you know, local economies and end users and understand kind of how they're experiencing that as well.    MF  I guess one of the fundamental principles here is that it's it's local knowledge. It's all very well and everybody thinks they know that local area, but to understand all local areas, we need comparable statistics and data produced to consistent standards.    EH  Yes, absolutely. And that's, I mean, that's one of the key challenges. I think we'll probably kind of come to talk about a little bit later, but you know, absolutely. And that's really about understanding you know, where are the where are the inequalities within regions, as well as between regions? I think we have a lot of information available about, you know, kind of regions, but actually, we also know that some of the inequalities that people really feel are much greater actually within regions and between them and kind of being able to draw that out of data and statistics in a comparable way I think is really import