In this episode, Ed explains to Alan the four “Must Do’s” to have the foundation your organization needs for a successful customer experience.  Some of these aren’t what you’d think – there are surprises galore!  This topic is based on one of Customer Service Solution's "Tip of the Week” which can be found at this address: http://cssamerica.com/the-4-ss-of-the-customer-experience-101315-customer-service-tip/ About the hosts: Ed Gagnon is the President of Customer Service Solutions, helping organizations develop long-term relationships with their clients and partnering with them to meet their core customer service needs. Learn more about Customer Service Solutions at www.cssamerica.com. Alan Jackson is President of The Jackson Group, a survey and consulting firm specializing in employee engagement surveys, patient satisfaction surveys, market research studies and leadership development. Learn more about The Jackson Group at www.thejacksongroup.com.