Description
Everyone has their own definition of good customer service... so leaving it to employees of an organization to provide their own defined level of customer service could result in an inconsistent experience for your customers. Many organizations are setting "Customer Service Standards", which define the core expectations of their staff in terms of how they will treat each other and customers. Ed and Alan discuss the purpose of customer service standards, the process involved, and sprinkle in some examples from various industries including Sports, Government and Healthcare.
Plus, as always, everyone's favorite portion of the show... the "Customer Service Experiences of the Month"!
Ed Gagnon is the President of Customer Service Solutions, helping organizations develop long-term relationships with their clients and partnering with them to meet their core customer service needs. Learn more about Customer Service Solutions at www.cssamerica.com.
Alan Jackson is President of The Jackson Group, a survey and consulting firm specializing in employee engagement surveys, patient satisfaction surveys, market research studies and leadership development. Learn more about The Jackson Group at www.thejacksongroup.com.
There are some industries where customer perceptions are more based on how you handle the tough situations than on whether or not you deliver the “WOW” experience. In this episode, Ed Gagnon of Customer Service Solutions explains to Alan some of these examples, and then the key things the...
Published 12/13/16
This month's episode addresses how many market professionals are claiming that customer service is really just a form of marketing... and how that’s a good thing. Alan and Ed talk through examples of how marketers are co-opting customer service and using as a core element of their marketing...
Published 11/22/16