Episode 12: The Do’s and Don’ts of Prototype Testing
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Description
In our latest podcast episode, Market Research & Prototype Testing, our host is joined by our Research Director, Lang McGilp, as co-host to speak with episode guest, Ben Jacobson. Ben is a partner at Conifer Research, a design research consultancy in Chicago that has worked in prototype testing with brands that include Samsung, Pepsi, Nestle […]
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