In the tenth episode of Stories of Market Research: The Insightrix Podcast, we’re exploring the cannabis retail sector. In the six months since cannabis legalization in Canada, we’ve seen a multi-billion-dollar economy spring up virtually overnight around cannabis – something that doesn’t happen all too often. Actually, you could say it’s a once in a lifetime occurrence. Since Insightrix is an agile and independent market research company, always looking to explore and benchmark new and developing industries, we wanted to learn more about cannabis in Canada and explore the business sector further. For this episode, we’re looking into the retail cannabis industry with part-owner of Saskatoon’s newest licensed cannabis store, Cannabis YXE, and managing partner at Derek Murray Consulting and Associates, Aaron Murray. Aaron shares some of his experiences of starting a new retail business in this new industry and discusses his plans for marketing and branding. He also offers some of his thoughts about what the future holds for the sector and explains some of the research he did before and after opening his retail cannabis business. If you’d like to know more about Cannabis YXE, you can find them on Facebook and Instagram. More from Insightrix Research You can follow Insightrix Research on Facebook, Instagram and Twitter, and subscribe to never miss a new video on YouTube. You can also access Stories of Market Research: The Insightrix Podcast on your favourite podcasting app, like Apple Podcasts, Stitcher and Google Play Music. And while you’re there, be sure to subscribe to get every new episode.