Insightrix was at IIeX NA 2019! The 2019 Insights Innovation Exchange North America (IIeX NA) conference was in Austin, Texas in April and members of the Insightrix Communities team were in attendance – and we get to hear all about it! To kick off the episode, we speak with a client success manager with our Insightrix Communities division, Jaclyn Whitley, to get the scoop on all the goings on at the conference, what the Insightrix Communities team got up to while they were there and more. Priscilla McKinney from Little Bird Marketing We also speak with Priscilla McKinney, CEO and Mama Bird at Little Bird Marketing in Joplin, MO. Priscilla was also in attendance at IIeX NA 2019 this year doing a master class presentation, and we were lucky to get her on the podcast to talk all about it and get a recap, as well as to pick her brain on all kinds of stuff related to marketing businesses in challenging industries – like market research. For this episode, we were joined again by Sharday Torgerson, our marketing guru here at Insightrix, as episode co-host who lent her experience and expertise to the conversation. In our action-packed chat with Priscilla, we left nothing on the cutting room floor. Priscilla, Duncan and Sharday discuss persona building and strategies, long-winded buyers’ journeys, how businesses marketing in challenging industries can break through the noise and get noticed, new innovations in marketing and market research (and established ones that still seem pretty innovative) and much, much more. You can learn more about Little Bird Marketing on their website: www.littlebirdmarketing.com/ There, you can find all kinds of resources, including information on building client personas, social media engagement, email campaign tips and much more: www.littlebirdmarketing.com/resources/ Little Bird Marketing has partnered with Greenbook to host the North America Insights Marketing Day event in Denver in October. You can check out the event website for details: www.insights-marketing.org If you’d like to learn more about the Insights Innovation Exchange conference, check out their website: iiex-na.insightinnovation.org/ Get more content from Insightrix Research Insightrix Research releases new content regularly! Check out the Insightrix blog roll for informative articles about everything and anything market research related. You can follow Insightrix on social media on Facebook, Twitter and Instagram, and subscribe to our YouTube channel to make sure you never miss a video. You can also access Stories of Market Research: The Insightrix Podcast on your favourite podcast player app, including a href="https://podcas