Stories of Market Research is back and we’re talking about market research associations. Market research associations play an important role in the insights and research industry. In Episode 15 of Stories of Market Research: The Insightrix Podcast, we’re looking at that role with episode guest, Joaquim Bretcha, International Director at Netquest and President of ESOMAR. In the episode, Joaquim and Duncan discuss some ESOMAR history and how Joaquim became involved with the association, and look into the ways market research associations, and ESOMAR in particular, help both market researchers themselves and the industry as a whole. They dive into the ways associations advocate for market research and provide guidelines in what is ultimately a self-regulating industry, and get into the ways researchers from all industries (not just market research) can receive guidance and support at any level of their career from market research organizations. One of the ways market research associations like ESOMAR support market research is through events and conferences in which research professionals can meet, exchange ideas and learn from one another about new techniques or processes in the field. ESOMAR will be holding its annual congress event this year in September in Toronto, Ontario. Head over to their website to learn more about it. Stories of Market Research: The Insightrix Podcast needs your help! We’ve been nominated for what is a pretty prestigious award – the very first-ever Annual Market Research Podcast Award from Little Bird Marketing in partnership with GreenBook. We’re up against some stiff competition, so we could use your vote.   Voting for us doesn’t just mean you have our everlasting gratitude, it also means that we’ll be able to get the podcast in front of more people like you – awesome folks with an interest in research. Learn more and to cast your vote for Stories of Market Research: The Insightrix Podcast by heading over to the Little Bird Marketing website or by clicking this link.   If you have ideas for topics that you would like to see discussed on Stories of Market Research, or think you know a perfect guest for the podcast, drop us a line at [email protected]. We’d love to hear from you. Insightrix Research releases new content regularly! Check out the articles on the Insightrix blog for informative articles about everything and anything market research related. You can also access Stories of Market Research: The Insightrix Podcast on your favourite podcast player app, including Spotify, Apple Podcasts, Stitcher and YouTube. Make sure to subscribe to be notified the moment a new episode is published!