Rand Fishkin, the founder and former CEO of Moz, tells the secrets and tricks about how traditional Silicon Valley "wisdom" leads far too many companies to struggle. Did you know only 5% of startup businesses make it?  95% of startups fail, lose money, and never succeed. But if you read any book about Silicon Valley, entrepreneurs will glamorize the highs and ignore the lows.  I hate the word hustle and grind, and it's refreshing to see people like Rand tell the truth about how startups can actually succeed. Buy Rand's book: Lost and Founder: A Painfully Honest Field Guide to Launching a Business.