Dan Ariely is the James B Duke Professor of Psychology and Behavioral Economics at Duke University. He's also a best-selling New York Times author. Dan does research in behavioral economics and "tires to describe it in plain language." Dan gave a TED Talk in October 20 called “What Makes Us Feel Good About Our Work?" and ultimately turned his talk into his new book Payoff: The Hidden Logic That Shapes our Motivation. Dan survived a horrific burn as a younger man, and he realized during his recovery treatment that he was fascinated by user motivation and psychology. He shares this story at the front of the book and it sets the table for a fascinating book for anyone looking to understand behavior in relationships. What Dan has studied as a writer and teacher at Duke business school comes out in this book and Dan is a true influencer in the world of motivation and logic. The stories and research around how money incentivizes our work performance, or how human connections can sometimes go along way in working with others, are super interesting for anyone out there. In this Influencer Economy episode, you will learn: Can giving employees bonuses harm productivity? Why is trust so crucial for successful motivation? What are our misconceptions about how to value our work? How does your sense of your mortality impact your motivation? Dan's work has been featured in The New York Times, Wall Street Journal, Washington Post, Boston Globe, Scientific American and CNN. Dan's book: https://www.amazon.com/Payoff-Hidden-Logic-Shapes-Motivations-ebook/product-reviews/B01CO34D12/ref=cm_cr_arp_d_viewopt_srt? Dan Ariely's website: http://danariely.com/