DId you know that out of 10 people 8 are tuned into FM radio; Only 5% are listening to some other form of audio. Out of 5%, 3% are tuning into digital audio and 2% are using some device. On this episode, Vineet talks to Preeti Nihalani, COO at ENIL. Preeti talks to Vineet about Mirchi's expansion into video, and digital apps, why radio is a tough business to enter and to exit, and how technology is disrupting the radio ads business. They also celebrate 100 years of Radio Broadcasting.  Find Preeti on LinkedIn  About the Show:The Storytellers and Storysellers Podcast gives you a front-row seat to find out how the best stories are told and sold. Tune in for strategy & storytelling perspectives from the brightest minds in entertainment, in conversation with Vineet Kanabar. From music to movies, from gaming to podcasts, from content creators to technology, all entertainment at once place! New episodes every Thursday! Follow Vineet Kanabar on Twitter & Instagram  Find the show across audio streaming apps:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon Music Do follow IVM Podcasts on social media.We are @ivmpodcasts on Facebook, Twitter, & Instagram. You can listen to this show and other awesome shows on the new and improved IVM Podcasts App on Android or iOS.  See omnystudio.com/listener for privacy information.