PR is a mystery. Most solopreneurs are frustrated because they don't know how to get the PR they deserve - but they know they need it because their competitors and peers are in the media! We’re excited to have Jo Caruana on our podcast! She's a PR and marketing pro who will help us demystify the PR world. Jo Caruana is the founder and CEO of the Finesse Group. The Group's various arms work together to finesse every aspect of the client journey - from Storybrand messaging, content, PR, and communications to customer care training and business etiquette.  What we talk about?    Strategic Podcast Guesting: How to choose the right podcasts to appear on and what to talk about.Media Match: Tips for identifying and connecting with media outlets that align with your brand.Comprehensive PR Strategy: Learn how to diversify your approach through magazine articles, event creation, publications, TV and radio appearances, podcasts, books, and influencer partnerships.Monthly Relevance Calendar: Stay on top of trends and keep your brand in the public eye with a structured monthly plan.Understanding Audience Consumption: What types of content are your audience interested in and how can you provide it?And more!   MENTIONED OR RELEVANT TO THIS EPISODE The Finesse Guide to Being a Great Podcast Guest  MORE ON OUR GUEST Jo Caruana website Jo is a passionate supporter of business - and especially small businesses or those that bring something positive to the world. She is never happier than when strategizing with her (95% female!) team and other key collaborators on how to help a small business get started on their PR journey - from podcast guesting to getting the media coverage they deserve.  Follow the StoryClicks Podcast on Apple, Spotify, or your favorite podcast player to hear the latest episodes. You can also follow us @StoryClicks on Facebook and LinkedIn.