Have you heard it said that stories cut through the noise? Or that stories are 22 times easier to remember than facts? But how do you use this magical tool in your business?  Today, I'll be talking with Susan, the book Business of Stories author. Susan Payton is a story strategist, copywriter, messaging geek, coach, consultant, and author of The Business of Stories. Described as a “game-changing” framework, her simple yet powerful process helps entrepreneurs and marketers craft stories and narratives that launch businesses, build brands, and create raving fans. This episode will cover: how to craft stories for your businesswhich one of your stories to put on the About pagethe difference between event and storyAnd more! An interesting note about Susan's book - it was released in March 2022. Susan’s book quickly became a UK and US #1 bestseller on Amazon in several business categories, including Marketing and Sales – knocking Dragon’s Den & Diary of a CEO star Stephen Bartlett off the top spot! It also got to #1 on Amazon again in 2023 when the audiobook version was released. Harness the power of storytelling to demonstrate your value, attract your ideal clients, and get paid for what you’re worth. MENTIONED OR RELEVANT TO THIS EPISODE Check out Susan’s story-crafting resources: The Storyteller's Pack MORE ON OUR GUEST Susan Payton's website Find the podcast website here: https://storyclicks.us/podcast/ Follow the StoryClicks Podcast on Apple, Spotify, or your favorite podcast player to hear the latest episodes. You can also follow us @StoryClicks on Facebook and LinkedIn.