Do you struggle to differentiate from your competition? Or start a client relationship with whom you share the same values? How would your business benefit from more right-fit customers? Today's guest has found a beautiful way to stand out  - be yourself!  Showcasing the values you and your company embody will help you always attract the right-fit customers. In our conversation today with Katie Lantukh, we will talk about how your marketing content is a great place to showcase those values. Katie Lantukh is the founder of Murphy Marketing, a boutique copywriting services firm. Katie lives just north of Atlanta, Georgia with her husband, two young kids, and a new puppy. This episode will cover: what are core values?where to communicate your values on your website?how to communicate values in your internal communication?how do core values help to connect with the right clients?And more! MORE ON OUR GUEST Connect with Katie Lantukh on LinkedIn Murphy Marketing website Find the podcast website here: https://storyclicks.us/podcast/ Follow the StoryClicks Podcast on Apple, Spotify, or your favorite podcast player to hear the latest episodes. You can also follow us @StoryClicks on Facebook and LinkedIn.