Storytelling For Social Impact EP3: The $1 Billion Joke That Changed The Face Of Men's Health with Mark Leruste In this episode, host Ravinol welcomes Mark Leruste, founder and CEO of Storycast, to explore the profound impact of storytelling on social causes. Mark chose SDG3 'Good Health & Wellbeing' with a particular focus on Men's Health sharing insights from his time as Country Director at Movember. Mark recounts his journey from creating a viral video resume to spearheading Movember's European efforts, emphasizing the pivotal role of personal storytelling in marketing and advocacy. The discussion covers the alarming statistics around men's mental health, the societal hesitations men face in seeking help, and Movember's transformative approach using moustaches to raise awareness and funds. You will learn how Movember went from a fun joke amongst friends to a global health initiative, raising over $1 billion, and some of the complexity of implementing disruptive campaigns and shifting masculine ideals. They also delve into personal reflections on politics, empathy, and the importance of sharing personal stories for leadership and personal growth, drawing insights from both historical and modern advertising campaigns. Through personal anecdotes and case studies, Mark and Ravinol underscore the liberating and impactful nature of embracing and sharing one’s authentic stories to make a difference. 00:00 Introduction 00:45 Meet Mark Leruste: Storytelling Expert 02:17 Mark's Journey with Movember 05:13 The Power of Personal Stories 07:50 Shocking Statistics on Men's Health 11:09 Challenges Men Face in Seeking Help 16:40 Movember's Origin Story 22:17 Successful and Unsuccessful Campaigns 30:13 Gillette's Take on Modern Masculinity 32:17 Exploring Gender Roles and Masculinity 34:19 The Impact of Controversial Campaigns 35:05 Self-Awareness and Personal Growth 35:24 Reflecting on Historical Contexts 37:30 Debating Participation Trophies 39:28 Understanding Political Perspectives 43:53 The Power of Personal Stories 56:58 The Importance of Authenticity 01:03:22 Conclusion and Final Thoughts Mark Leruste Mark is a leadership and communication expert, bestselling author of Glow in the Dark (Hachette UK), award-winning host of The Unconventionalists® podcast and former 7-figure fundraiser. He is on a mission to empower impact-driven leaders who are looking to positively influence their audience, learn how to use their voices to drive change and create real impact in the world. Mark believes every leader has an obligation to use their position and influence to make the world better. That’s why his big hairy audacious goal is to help one million entrepreneurs and business leaders impact the world with their story. Mark's Website Be Inspired Films - Purpose Driven Video Production Company - Award-winning social-purpose Video Production Agency bringing out the heart in stories that matter. We make creative content for ambitious clients that inspires the optimism and bravery needed to solve the world’s biggest challenges.Gillette Advert: 'We Believe The Best Men Can Be' - Ravinol and Mark discuss the controversial Gillette advert on the changing face of masculinity.Nike Advert 2024: Winning Isn't For Everyone - Mark shares his thoughts on Nike's 2024 Advert which asks 'Am I A Bad Person?' and explores the idea 'Winning Isn't For Everyone'Ben Hurst - TEDxLondonWomen Talk - 'Boys Won't Be Boys, They Will Be What We Teach Them To Be' -...