STR Virtual Symposium on how to measure the impact of strategy research. This session will focus on how strategy scholars can conduct impactful research, diffuse their research insights, and measure their research impact on practitioners.   You will hear from leading scholars Leandro Pongeluppe (Wharton Business School), Caroline Fry (Schidler College of Business), Andrew Pettigrew (Saïd Business School) and Costas Markides (London Business School).   The session is organized and hosted by Florence Honoré (Wisconsin Business School) and Louise Mors (Copenhagen Business School). (c) STR - Strategic Management Division - AOM