This event focuses on key insights from practice, research findings, and open questions on the topic of purpose and how it matters to management, behavior, and firm growth.   Key questions the session addresses relate to how to engage in the increasingly important role purpose plays in firms and how it matters to the changing role firms play in today’s excessively volatile environment.   The speakers: Ranjay Gulati (HBS), Claudine Gartenberg (Wharton), Alan Morrison (Oxford), Flore Bridoux (RSM).   (c) STR - Strategic Management Division - AOM