A good strategy is less about following the latest and greatest trends, but rather is about pursuing a strategy that is right for you. Now that industry boundaries are blurred and the game of business is less about dominating the competition, leaders need to rethink the way they craft strategy and define strategic initiatives that will lead to enduring, value-creating success. Ron Adner is a highly respected and recognized Professor of Strategy and Entrepreneurship at the Tuck School of Business at Dartmouth College. Dr. Adner’s award-winning research introduces a new perspective on the relationship between firms, customers, and the broader “innovation ecosystems” in which they interact to create value. His book, The Wide Lens: What Successful Innovators See that Others Miss has been heralded as a path-breaking guide to successful innovation in an interdependent world. Among other honors, it was named a Best Business Book of the Year by Strategy+Business. Dr. Adner’s work is a rare convergence of rigorous academic research, profound managerial insights, and practical, powerful frameworks. Applied, tested, and validated in some of the world’s leading companies, his “Wide Lens” approach to seeing the bigger strategy picture has been transformative in driving effective innovation in both the corporate and social sectors. Learn more about Ron and gain free access to the first chapter of his book, The Wide Lens: What Successful Innovators See that Others Miss now: ronadner.co Learn more about the Strategic Financial Leadership podcast: www.strategicfinancialleadership.com/