Cactus is a risk-taking leader focused on fixed income automation. He is the author of the B2B data analytics book "Price: Maximizing Customer Loyalty Through Personalized Pricing." Currently, Cactus is co-managing an automated bond market making business at Exos after founding, and funding a FinTech startup, Elefant. Cactus has more than 35 years of experience in sales, of which 22 years are in fixed income for companies like Goldman Sachs. He has a graduate degree in business analytics from NYU, and lives with his family in Salt Lake City, Utah.