Most leaders today understand the value of their company, products, or services appearing front and center on internet search engines. However, too many organizations pursue flawed strategies and waste a lot of money trying to position their companies at the top of these search engines. Traditionally, marketing teams and strategists will seek out the keywords for their offerings, and then deploy a content strategy filled with these words to boost their web listings. But as Google, Bing and other search engines incorporate more artificial intelligence and focus on driving a better user experience, organizations are finding that their old approaches just aren’t as effective anymore. Eli is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients like Shutterstock, Gusto, WordPress, BlueNile, Quora, Getaround, Mixpanel, and Zendesk build and execute Global SEO strategies that dramatically increase their organic visibility at scale.  In his newest book—“Product-Led SEO: The Why Behind Building Your Organic Growth Strategy”, Eli shares tips about differentiating oneself from the competition through a distinctive blend of creativity and logic. In the past, Eli led the SEO team at SurveyMonkey, building organic search from nearly zero to one of the largest growth drivers at the company. He helped launched SurveyMonkey’s first APAC office and oversaw international SEO pre-and post-IPO. Eli’s Website: https://www.elischwartz.co/ Learn more about Peer Groups: https://www.strategicfinancialleadership.com/pricing