In this day and age, we are bombarded with to do’s, to haves, and a ton of noise that distracts us from what truly matters most. In life, it's not that we don't know what's good for us to pursue, rather it’s knowing what to cut in order to focus on the most essential activities. However, once we strip our lives down to the most essential things, the demands on our time and energy can still be overwhelming.  That’s why I’m excited to have today's guest on the show, Greg McKeown. What you’ll learn about today is not only how to pursue the most essential, but also, how to give yourself permission to take the path of least resistance at times to achieve your most meaningful goals.  Greg McKeown has dedicated his career to discovering why some people and teams break through to the next level—and others don’t. He is the CEO of McKeown Inc. whose clients include Adobe, Apple, Google, Facebook, Pixar, Salesforce.com, Symantec, Twitter, VMware and Yahoo!. As the author of New York Times and Wall Street Journal bestseller, Essentialism: The Disciplined Pursuit of Less, his writing has appeared or been covered by The New York Times, Fast Company, Fortune, HuffPost, Politico, and Inc. Magazine. He is among the most popular bloggers for the Harvard Business Review and LinkedIn’s Influencers group: averaging a million views a month. An accomplished public speaker, he has spoken to hundreds of audiences around the world.  He serves as a Board Member for Washington D.C. policy group Resolve and as a mentor with 2 Seeds, a non-profit incubator for agricultural projects in Africa.  Prior to this, McKeown collaborated in the research and writing of Multipliers: How the Best Leaders Make Everyone Smarter and worked for Heidrick & Struggles’ Global Leadership Practice assessing senior executives. His newest book, , Effortless: Make It Easier to Do What Matters Most, delves into the simple principle that not everything has to be so hard.