The Art and Science of Positioning
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Description
Positioning helps to frame the conversation around and shape the perception of your brand. In this episode, we discuss great (and not very good) examples of positioning, what it means for startups to "pick an enemy", what makes a good positioning statement and whether Finnish or Swiss chocolate is better.
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In this episode, we discuss the three big lessons we learned over the past year of running the podcast: the strategy and timing behind of building brands, the importance of aligning strategy with data driven execution and how creativity can be the ultimate differentiation.
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