Perceptions and Reality of Marketing - Listen - Strategy &

Perceptions and Reality of Marketing

Listen now

Description

What's the role of marketing in startups and big companies? What can you learn from your most loyal customers? Why is digital marketing "too easy"? How does pricing shape customer perceptions? In this episode, we answer these fundamental questions about the role of marketing in startups and discuss loyalist research, pricing and distribution.

More Episodes

See all »

Three Lessons from Thirty Three Sessions

In this episode, we discuss the three big lessons we learned over the past year of running the podcast: the strategy and timing behind of building brands, the importance of aligning strategy with data driven execution and how creativity can be the ultimate differentiation.

Published 08/30/21

Strategy & Sourdough

Published 08/30/21

Marketing in the Gaming Ecosystem with Indy Khabra

The gaming ecosystem is a US$160 billion market, and an opportunity for brands to capture an engaged audience. In this episode we speak with Indy Khabra, co-founder of Sydney based Gaming Marketing Consultancy, Livewire. Indy talks about the characteristics of the gaming audience, and how...

Published 07/05/21