Brand Strategy for Startups
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Description
What does having a brand strategy mean for a startup? Should startups have a "brand purpose"? When and how should startups start thinking about investing in building their brands?
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In this episode, we discuss the three big lessons we learned over the past year of running the podcast: the strategy and timing behind of building brands, the importance of aligning strategy with data driven execution and how creativity can be the ultimate differentiation.
Published 08/30/21
Published 08/30/21
The gaming ecosystem is a US$160 billion market, and an opportunity for brands to capture an engaged audience. In this episode we speak with Indy Khabra, co-founder of Sydney based Gaming Marketing Consultancy, Livewire. Indy talks about the characteristics of the gaming audience, and how...
Published 07/05/21