Targeting & Media
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Description
How do you translate strategy into action? In this episode we discuss targeting, the importance of media neutrality, measuring return on investment, how to test & learn effectively and challenges with attribution.
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In this episode, we discuss the three big lessons we learned over the past year of running the podcast: the strategy and timing behind of building brands, the importance of aligning strategy with data driven execution and how creativity can be the ultimate differentiation.
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