Messaging, Altitude and Ladders
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Description
In this episode we talk about how to use messaging to bridge the gap between positioning and creative execution. We discuss the challenges of balancing long term, emotional, brand messaging with short term, functional, product messaging and introduce useful examples for figuring out what your messaging should look like.
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In this episode, we discuss the three big lessons we learned over the past year of running the podcast: the strategy and timing behind of building brands, the importance of aligning strategy with data driven execution and how creativity can be the ultimate differentiation.
Published 08/30/21
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