Description
The marketing funnel is a useful tool for startup marketers. In this episode we explore what it is, how to customise it for your business, and how to use it to visualise and plan your marketing activities. We also explain the different steps of the marketing funnel, and provide examples of activities in each step, along with guidance on where to get started.
In this episode, we discuss the three big lessons we learned over the past year of running the podcast: the strategy and timing behind of building brands, the importance of aligning strategy with data driven execution and how creativity can be the ultimate differentiation.
Published 08/30/21
The gaming ecosystem is a US$160 billion market, and an opportunity for brands to capture an engaged audience. In this episode we speak with Indy Khabra, co-founder of Sydney based Gaming Marketing Consultancy, Livewire. Indy talks about the characteristics of the gaming audience, and how...
Published 07/05/21