How could a rebranding exercise help achieve $2.7m in annual revenue? In this episode we speak with Ksenia Larina, Head of Marketing at Lemon.io. She shares the story on what triggered a complete rebranding and naming change for the developer marketplace Coding Ninjas to Lemon, the challenges and opportunities of getting outside help, the inspiration from Mailchimp's copy guidelines, the lessons learned along the way and how they ended up achieving 40% year on year growth and 60% higher traffic despite launching in the middle of a pandemic. Don't miss this episode!