Brand as Irrational Margins with Oliver Lo, VP of Marketing at Sequoia Capital
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Description
In this episode, we discuss on how true human insights and a strong founder ideology can drive irrational margins for startups. When should startups shift from pitch mode to brand building? Oliver shares his insights and perspectives based on his years of experience across marketing and brand roles at Zynga, App Annie and Grab.
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In this episode, we discuss the three big lessons we learned over the past year of running the podcast: the strategy and timing behind of building brands, the importance of aligning strategy with data driven execution and how creativity can be the ultimate differentiation.
Published 08/30/21
Published 08/30/21
The gaming ecosystem is a US$160 billion market, and an opportunity for brands to capture an engaged audience. In this episode we speak with Indy Khabra, co-founder of Sydney based Gaming Marketing Consultancy, Livewire. Indy talks about the characteristics of the gaming audience, and how...
Published 07/05/21
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