Access special perks on Patreon: https://www.patreon.com/user?u=108229517Steph Melodia and Liz Painter debrief on last week's interview with Anthony Pierri of Fletch PMM, who has built up a highly profitable service-based business by honing in on one niche, to one customer segment, doing one thing, promoted on one channel!Naturally, in this episode, Steph and Liz debrief on the power of niching down; what that does to your creativity in the process (how to avoid going stale); and what resonat...