Cannes Lions Festival: Global Marketing Mavens Talk AI, Industry Headwinds, the Allure of ‘Cultural Moments’ and America’s Armpits
Description
More than a dozen top executives tackle burning subjects for the global marketing and advertising sector in interviews recorded at the Cannes Lions Festival, held June 17-21. Hear highlights of conversations on brand building, audience targeting and navigating a fractured media landscape from leaders at Disney, NBCUniversal, Warner Bros. Discovery, Paramount, Spotify, Colgate-Palmolive, Volkswagen, Roku, Wondery, Group M, iHeartMedia, Mattel, American Express and more.
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CEO Dave Wiskus details the growth ambition of the four-year-old streamer that is home to the buzzy original series "Jet Lag" and backed by management company Standard with a minority stake held by Curiosity Stream.
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Published 11/13/24
With the long-awaited second season of the Emmy-winning Netflix series "Arcane" debuting Nov. 9, producers Riot Games may be better known for videogame phenomena like "League of Legends," but they've proven they can make great entertainment, too. But the company has struggled to expand further...
Published 11/06/24