On the podcast I talk with Joseph about what’s currently working for apps on TikTok, how to create viral content, why you should try working with influencers who don’t have many followers. Key Takeaways: 🔍 Getting noticed: How TikTok’s algorithm amplifies reach - TikTok’s “For You Page”...

On the podcast, we talk with Ryan from Pray.com about the risk of ad creative concentration, how to reach older, high-value demographics, and why the ultimate KPI is revenue. Key Takeaways: 🛠️ A unified roadmap eliminates silos - Operating with one shared roadmap ensures alignment across...

On the podcast: effectively scaling support for an app, why the time to first response is so important, and why you should treat support more like a concierge experience. Key Takeaways: 💡 Personalized customer support is a competitive advantage - Eli emphasizes that providing fast, personal...