On the podcast: Microsoft 365 app monetization and optimization, and how Microsoft is building successful apps–recorded live in Vegas at the Mobile Apps Unlocked (MAU) conference. Key Takeaways: 📱 The App Store advantage: Microsoft's data reinforces that the App Store, despite the fees attached,...

On the podcast:The importance of passion for the product you’re working on, how to differentiate in a crowded market, and why achieving the ‘viable’ in Minimum Viable Product is harder than ever.Key Takeaways: 📉 Ad-based revenue models too often lead to a degraded user experience. For...

On the podcast: The past, present, and future of Meta ads, tactics to scale subscription apps on Meta, and why you should probably exclude younger audiences in your targeting. Key Takeaways: ⍰  Why Meta Ads? Its vast reach and precision targeting make Meta the best platform for discovery. Ads...