SC 89 - They said what?!? How to avoid patient messaging pitfalls (and increase conversions!)
Description
We do a lot of secret shoppers and we almost always uncover a process or communication that leaves management saying "They said what?!?" We get it, this happened to US in practice once upon a time. It was a painful yet incredibly helpful process to uncover just how many things we 'thought' were happening or being communicated to potential patients, but in reality were not.
Join us to find out:
what we did about it
how we created a system that worked
and was sustainable
Secret Shopper Exercise
for consistent patient communication and efficient processes - that increased our conversions big time!
✅ Available Resources:
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If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics or Premium Concierge Medicine practice owner, leader or marketer, this is for you.
The New York Times said this year that 🔍
"TikTok is the new search engine for Gen Z." People are more than ever turning to social media to research procedures and services. We must be part of the narrative to help our potential patients avoid misinformation and find credible guidance.
Find out...
Published 11/08/24
It's not the social media that's not working. We hate to break it to you, but it's you. But it's ok! It's not really you, you're just missing some pieces to the puzzle.
✅ Available Resources:
Social Media Training Program
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Published 10/05/24