SC 85 - What is 'UGC' and why is it the most powerful content in marketing today?
Description
📍User Generated Content(UGC):
Content created by every day patients (people!) for YOU to leverage across YOUR prospective patient's journey via YOUR marketing channels: practice social media profiles, social ads, website, landing pages & lead pipeline. 💡Why is UGC powerful?
Recent Stackla consumer data shows that people find UGC to be 'much more influential' than other kinds of marketing content, with 80% saying it impacts their buying decisions.
✔️ How do you use it?
It's social proof (see episode 75): It's an authentic endorsement and provides patient point of view representation to resonate with your potential patient through your marketing funnel.
✅ Available Resources: Get our UGC Patient Advocate & Content Creation Guide! DM us "UGC" for info.
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If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics or Premium Concierge Medicine practice owner, leader or marketer, this is for you.
The New York Times said this year that 🔍
"TikTok is the new search engine for Gen Z." People are more than ever turning to social media to research procedures and services. We must be part of the narrative to help our potential patients avoid misinformation and find credible guidance.
Find out...
Published 11/08/24
It's not the social media that's not working. We hate to break it to you, but it's you. But it's ok! It's not really you, you're just missing some pieces to the puzzle.
✅ Available Resources:
Social Media Training Program
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Published 10/05/24