Description
π If 95% of spending decisions are made in the emotional area of the brain* then it doesn't really matter if your practice IS the best, if it doesn't FEEL like it is.
πThis is for: Anyone wanting to grow specialty cash pay services and procedures
ποΈ We're talking about:Β WHY we focus so much on emotions, and how 'touchy-feely' gets written off too often in healthcare
π₯ This is important because: Perception is reality, and it's up to us to control it
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This will help you: Rethink how you shape perception - online AND in your practice
π If you found this insightful, hit the LIKE to let us know it resonated.
π¬ Share in the comments your perspective and any topics you'd like to see us tackle!
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Available Resources:
Online Review/Assessment + Team Training
π₯οΈ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07
*Gerald Zaltman, Harvard Business School Professor, How Customers Think: Essential Insights into the Mind of the MarketIf you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics or Premium Concierge Medicine practice owner, leader or marketer, this is for you.
The New York Times said this year that π
"TikTok is the new search engine for Gen Z." People are more than ever turning to social media to research procedures and services. We must be part of the narrative to help our potential patients avoid misinformation and find credible guidance.
Find out...
Published 11/08/24
It's not the social media that's not working. We hate to break it to you, but it's you. But it's ok! It's not really you, you're just missing some pieces to the puzzle.
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Available Resources:
Social Media Training Program
π If you found this insightful, hit the LIKE to let us know it...
Published 10/05/24