Description
Why patients aren't 'clicking' π€― your call to action - and what to do about it.
πThis is for: anyone with a website, online ads or social media (!)
ποΈ We're talking about:Β Your 'Call to Action' on your website or in your ads (WHAT you want people to DO) This looks like 'schedule now' or 'book your appointment'
π₯ This is important because: when you are spending advertising $$$, to generate online traffic, you need every dollar to WORK for you and cultivate interest, not cool it!
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This will help you:
assess your social media and website 'action' buttons so you're appealing to your audience no matter WHERE they fall in the funnel of interest
understand the difference between 'hard' and 'soft' call to actions
get more online traffic INTO your practice
Social Media Assessment
Online Consumer Assessment
Secret Shopper Assessment
In this episode, we reference Episodes 47 & 48 on the Larger Market Formula.
If you missed it: Part 1 https://youtu.be/3oW3B2g4y20?feature=sharedPart 2 https://youtu.be/y0oFwCRFWJQ?feature=shared
π If you found this insightful, hit the LIKE to let us know it resonated.
π¬ Share in the comments your perspective and any topics you'd like to see us tackle!
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Available Resources:
π₯οΈ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07
If you areΒ a visionary Eye Care, Ophthalmology, Optometry, Aesthetics or Premium Concierge Medicine practice owner, leader or marketer, this is for you.
The New York Times said this year that π
"TikTok is the new search engine for Gen Z." People are more than ever turning to social media to research procedures and services. We must be part of the narrative to help our potential patients avoid misinformation and find credible guidance.
Find out...
Published 11/08/24
It's not the social media that's not working. We hate to break it to you, but it's you. But it's ok! It's not really you, you're just missing some pieces to the puzzle.
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Available Resources:
Social Media Training Program
π If you found this insightful, hit the LIKE to let us know it...
Published 10/05/24