Ready to embark on a culinary odyssey unlike any other? Brace yourself for a delicious deep dive into the rich world of Iranian cuisine, guided by Piers Zangana, Persian food aficionado and founder of the Persian Hospitality Network. Our exploration begins with a conversation about the reasons why Persian cuisine, in spite of its variety and richness, remains an undiscovered gem to many. We'll mull over the historical influences, marketing hindrances, and cultural factors that have shaped its story so far in the UK, while acknowledging brands, like Benjak, that have already begun to chart these unexplored waters successfully. From there, our journey takes us through the vast landscape of dishes that make up the Iranian culinary scene, from the ubiquitous to the obscure. Piers shares his insights about the future of Persian cuisine, including its potential ascendancy to Michelin-starred status and its capability to challenge lingering stereotypes. And then we pivot to the heart of the matter – the indelible connection between food and culture. You’ll discover how the legendary Iranian hospitality could redefine the dining experience, the tantalizing possibility of culinary tours of Iran, and the compelling power of food as a conduit for cultural narratives.  As we round off our journey, we spotlight the role of the Persian Hospitality Network in profiling and unitifying people, as well as championing Persian food and culture. Hear Piers' aspirations for raising cultural awareness and shining a spotlight on the warmth and richness of Iranian hospitality. This episode is a feast for the senses and the mind, serving up a veritable banquet of information on food, culture, and storytelling. If you’ve ever been intrigued by the untold stories of global cuisine, this episode is sure to satiate your curiosity. So grab your headphones, and let's embark on this gastronomic adventure together! Practice Partnership: Monetizing Your Dental PracticeDoctors – are you interested in building long-term wealth and continuing on as an...Listen on: Apple Podcasts   Spotify