It doesn’t take much to build an effective brand. Yet many nonprofits struggle and end up investing a lot of time, energy, and money for little return. Today’s guests, Thom and Jason, specialize in helping nonprofits fortify their brand. Together, we delve into practical steps you can take to make sure your brand resonates with your audience and that your logo is an effective reminder of your new, awesome brand. This episode answers the following questions: What is the purpose of a logo? What are examples of great logos? How can I make my logo great? How can I consolidate my nonprofit’s brands? Links mentioned in this episode: The M Network Website Nonprofits Have The Worst Logos A Word About Logos Looking for more? Check out these other amazing episodes: Crafting Your Brand with Amanda Ross on Apple Podcasts, Spotify, or our website with show notes Content Marketing Gold with Rick Smith on Apple Podcasts, Spotify, or our website with show notes