In the second half of this series, Josh London goes in-depth on how to setup a Google Adwords campaign, what to have on your landing page, and specific strategies to help you get results from your internet marketing efforts.     Google Adwords Overview • This is the main platform to do paid advertising. • Differences between ads and organic search listings. • Have your website in order first. • Advantages of using paid traffic vs organic traffic.     Settings for Google Adwords • Creating a campaign, and which type of campaign to use. • Start small, then expand your search parameters. • Choosing networks to display your ads on. • Choosing geographical locations and using it’s advanced features. • Setting up your bid strategy. • Setting up your daily budget. (Generally between $10–20 per day) • Delivery method. • Wading through advanced settings.     Creating the Ad • Knowing your target audience and taking that into account. • Know your end goal and work backwards. • Look at your competition and do something that stands out. Something different and unique. • Portent.com/tools/title-maker for ideas. • Make sure it matches your landing page. • Headlines and description lines. • Split testing ads.     Keywords • Start with Google’s planner tool, but know that you’ll have to do a lot of tinkering. • Types of keywords: broad match, phrase match, and exact match. • Negative keywords. • Let data drive your decisions. • Longtail Pro is a good service to help you with picking keywords. • Keep in mind: Everything is setup for Google to make money. • How to tweak and adjust things as you have your ad running. • Tips to finding keywords you should use.   Landing Pages • What should your landing page have? • It should complete your goal. • Call to Action • Have an opt-in incentive to get them to give you their email address. Something like a price sheet. This is often more effective than a contact form. • Mailchimp is a great service to use for this. • Everything needs to line up from the landing page, to the ad, to the search terms they originally used to see your ad. • Make it as easy as possible for your client to get in touch with you and get your prices. • Begin to build a relationship with your prospect. • Building your list is the best way for you to make sales online. • Create dedicated landing pages for each ad group that you have. • Don’t have ads point to your home page. • Unbounce and Lead Pages help you to split test your landing pages. • Your landing page is the most important part of your online marketing campaign because, that’s where the conversions are made.     Where can we find Josh London? Clickconvertprofit.com Flying Solo