Steve Spill has a lot to talk about! We talk about some of his early days doing bar magic at The Jolly Jester, his venue, Magicopolis in Santa Monica, CA, and some stores from his latest book, I Lie for Money, Candid Outrageous Stories from a Magician's Misadventures. Throughout this interview we learn some bar magic strategy as well as some of the ins & outs of running a full-time magic venue. Steve Spill is a magician who’s had a lifetime of magic and still has room for more! Having studied under magical legends like Dai Vernon, Charlie Miller, and Francis Carlyle, he’s performed and produced shows around the world in places like the French Riviera’s Cannes Film Festival, Universal Studios Hollywood, Harrah’s Tahoe, and Massey Hall in Toronto. He’s had his hand in a number of TV magic specials like "World’s Greatest Magicians" on CBS and "Penn & Teller’s Sin City Spectacular.” on FX. He was the magic bartender at Aspen Colorado’s “Jolly Jester,” and along with fellow magician Bob Sheets, starred in the longest running show in Washington DC, called "Magicomedy Cabaret.” In 1998, Steve opened up his very own magic venue called Magicopolis in Santa Monica, CA which is the home of “Escape Reality,” the show that stars him and his wife, actress Bozena Wrobel. Finally, Steve just released his brand new book, “I Lie for Money, Candid, Outrageous Stories from a Magician’s Misadventures,” which is a memoir of his life so far.   Sponsors: Click Convert Profit — This episode is brought to you by Josh London's Click Convert Profit and his book Flying Solo, the Smart Solopreneur’s Guide to Making Money Online. Click here to get $10 off and for my listeners only, the free ebook "4 Ways to Find Your Most Profitable Keywords.”     Success Mantra Nobody makes a living as a magician by accident. You have to want it pretty bad. When you're obsessed, you make your luck.     Bar Magic & The Jolly Jester Note: It was a very different time when Steve was selling drinks while performing bar magic. We do not recommend heavy drinking, smoking, or use of drugs for recreation. If you drink, please do so responsibly.  • Talks about The Jolly Jester • Talks about some of the ways they'd sell drinks.  • They ow;don't start a show until the drinks were full and ow;don't let anyone said at the bar that didn't have a drink.  • Talks about some of the differences in bar magic from then and now. • Talks about how he uses the bar at Magicopolis.     Magicopolis • Talks about his interactions with guests at his venue. • Why he built Magicopolis. • Sometimes it's best to forge ahead, mistakes & all. • Being resourceful in construction. • Talks about how his theater was built with magic in mind. • How he got things rolling using a lot of publicity rather than advertising. • Tells us about some of the other revenue streams other than just ticket sales like private parties, fundraisers, corporate events, etc. • How they came up with their birthday party package. • Some of the very exclusive things he offers for custom parties.     I Lie for Money Available at all regular bookstores, online at Amazon, and Audible. Plus, if you buy it at Magicopolis, he'll sign and personalize it just for you! • Tells about the origin for his book idea. • Practical as well as entertaining: there are fun stories within as well as practical lessons gleaned from his life. • Tells a few fun stories from his book including one involving a lit cigarette dropper, a story about Cardini, and the subsequent performance with said prop.     Failure Moment Tells about doing a foreign TV show with a very specialized prop and all the things that went wrong during the live performance.     Other Topics Covered • His earlier entrepreneurial pursuits and sneakin