Knowing when and why to invest in patents can be a game-changer for your startup. But what’s the right strategy to ensure your intellectual property is truly protected? And how do you know WHEN is the right time to take this crucial step? Patent attorney Russ Krajec brings more than two decades of experience to bear in this insider's perspective on navigating the treacherous world of Intellectual Property Rights. Russ, an attorney by trade, is also an author and angel investor who has dedicated his career to transforming the traditional patent approach. He specializes in helping startups safeguard their innovations while unlocking maximum market potential.  In this Flashback Friday, we revisit a timeless discussion about: The common mistakes founders make with patents The importance of timing in the patent process How to align your intellectual property (IP) strategy with your business goals The insurance policies that can help startups enforce their hard-won IP rights There are HUNDREDS of insightful gems like this one in our back-catalogue of over 700 episodes dating all the way back to 2015 here on SunCast.  We’ve covered topics on just about every aspect of building a durable business in clean energy, so we hope you’ll explore more of our past episodes!  Thank you for investing in the one thing that’s truly priceless, your time. I’d love to hear from you, what other topics are you looking for? Hit us up [email protected] If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/. Our Platinum Presenting Sponsor for SunCast is CPS America! SunCast is proudly supported by Trina Solar. You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors. Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com. Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/ You can connect with me, Nico Johnson, on: Twitter - https://www.twitter.com/nicomeo LinkedIn - https://www.linkedin.com/in/nickalus Mentioned in this episode: CPS July 2024 V2